The most valuable public companies in the world today are all driven by data.

Some of the most significant companies in the world, including Facebook, Apple, Amazon, Netflix, and Google (collectively known as FAANG on the stock market), have built their business models on data in areas such as advertising, e-commerce, technology products, and subscription models. Data remains a driving force on the road toward the Fourth Industrial Revolution where artificial intelligence, the internet of things (IoT), machine learning, and biotechnology, among others, define the future of our work and society.

And while there is no question that data has generated enormous economic value in the age of digital transformation, it's also true that behind most data points are people. People care about how their personal data is used. They want to protect their reputations, maintain their autonomy, and honor their own dignity. They care about privacy; people need to know which companies they can trust.