These days, consumer data privacy and issues arising out of its breach is a growing concern worldwide. With the growth in the number of online transactions carried out each day and each hour, more and more companies have free access to private, and sometimes even sensitive, information of their customers. There have been real-life instances in which the companies misused this information and/or it was not protected to the degree to which it should have been. As a result, we have several examples of consumers falling prey to identity thefts and financial fraud.

There has been a worldwide uproar against the breach of consumer privacy time and again. As both people and governments realised the importance of protecting sensitive consumer data, many countries around the globe passed laws and legislations about the same. One such law that is in practice in California today is the California Consumer Privacy Act, commonly known as CCPA. The sole purpose of this law is to regulate the extent to which businesses worldwide can use the personal and sensitive information of California's residents.

In a webinar held in association with MoEngage, Marit Davey, a data privacy compliance expert from California, spoke about CCPA, its applicability, and its impact on global businesses.