How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)
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How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)

Listen to this episode from The Marketing Scientists on Spotify. Today's guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:The difference between a vendor and a partner when it comes to marketing agenciesSerendipity through diversityA structured process for naming