We live in a digital age, where it's normal to spend hours on end with a screen in front of our faces. In fact, the average US adult spends 3 hours and 43 minutes on their mobile devices everyday. That's more than 24 hours a week!

While it's healthy to moderate how much time you spend online, screen time isn't all bad. Much of the content we see online is a digital representation of people's lives. It's a way of documenting memories via the lens of our smartphone and keeping in touch with one another through social media. And who's to say that staying connected is a bad thing?

In addition, the surge in screen time gives brands more opportunities to have one-on-one interactions with consumers and build deeper relationships with brand enthusiasts, no matter where they are in the world. As consumers spend more time inside and online due to the pandemic, brands need to prioritize engaging with each community member through personalized communications.

That's why community-generated content is the secret to success.