Associated with
Nick Edouard
Posted Apr 6, 2016
•
7 min read
Making Account-Based Marketing Work at Scale
Account-based marketing has taken the marketing world by storm. But many B2B marketers face challenges in making ABM work at scale – from finding the resources needed to create focused micro campaigns to measuring interest and engagement on an account-wide basis. LookBookHQ's CMO Nick Edouard looks at how content marketing automation can help.
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