Our panelists this week are some of the most experienced minds in search analytics and leveraging PPC data:

1. Kirk Williams, Zato Marketing
2. Aaron Levy, Tinuiti

Topics we will discuss:
• Managing search terms now that Google has reduced how much data they share
• Setting up measurement so you can correctly track your PPC success
• Automation tools and tips to scale up best practices in agencies or for large accounts
• Which account structure is best for search and shopping campaigns ahead of Q4
• The biggest account management mistake to avoid