Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. In this conversation, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Andrea Frazier and Jessica Fewless to explore the hotly debated topic of Marketing Qualified Accounts (MQAs) and what they mean for the future of MQLs.
Andrea is a Senior Revenue Operations Technical Consultant with deep expertise in scalable systems and data alignment. Jessica is VP of Marketing and Partnerships, known for her leadership in ABM, demand generation, and full-funnel strategy. Together, they share how organizations can shift from lead-centric to account-informed strategies that align sales, marketing, and operations around real buying signals.
In this episode, you'll learn:
✅ Why MQAs don't replace MQLs but add critical new layers of insight
✅ The difference between individual and account-level signals
✅ How to identify meaningful engagement and readiness at the account level
✅ The role of Marketing Ops and demand gen in reverse-engineering wins
✅ Practical ways teams can collaborate to adopt MQAs successfully