What if we told you that as you're reading this post, all of your friends are out having fun? You'd feel like you're missing out, right? That's FOMO in action - the fear of missing out.

FOMO, of course, isn't a great feeling. However, FOMO marketing is a well-established and effective way to encourage customers to buy something. Rather than making customers feel like they're missing out on a social occasion, though, FOMO marketing is about offering something that is too good for the customer not to have.

Because we're wired to feel emotions like FOMO, using FOMO marketing can be a great way to leverage human psychology to grow your business. Read on to find out how it can help to scale up your company.