People love to overlook the boilerplate in a press release, but little do they know that it's crucial PR material for showing authority as a company.

Although short in length, boilerplates comprise of many important details that make them both engaging and informative. Not only are you competing for the attention of journalists with a boilerplate, but also competing with other companies for more consumers.

Although short in length, boilerplates comprise of many important details that make them both engaging and informative. Not only are you competing for the attention of journalists with a boilerplate, but also competing with other companies for more consumers.

In this article, we're going to cover what a boilerplate really is, tips on how to make one, and best in class examples.