Future of D2C Beyond Performance Marketing
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Posted Feb 23, 2022 4 min read
Future of D2C Beyond Performance Marketing

Days of growing a business only on performance marketing are over. The focus needs to shift from only customer acquisition to customer education and engagement, which in turn will reduce the acquisition costs drastically and brands like Good Glamm or Mamaearth are great examples of that. To shed light on this topic, we speak to Dhiraj Jain, CEO and Co-founder of dotkonnekt, an experiential