An effective omnichannel personalization strategy is essential for retailers looking to boost customer loyalty, drive sales, and deliver consistent, meaningful experiences across every touchpoint. Statistics highlighting the growing demand for hyper-relevant interactions show that 63% of consumers will abandon brands that fail to provide relevant personalization, and 84% say that being treated as an individual is crucial to earning their business.  Artificial intelligence (AI) has revolutionized how brands approach personalization. Over the years, its integration into retail has evolved from basic product recommendations to advanced tools that predict customer behavior, optimize messaging, and create dynamic, real-time experiences. This technological leapContinue reading