In 2025, beauty is not simply about products, but personalized experiences and meaningful connections. Driven by rapid advancements in AI, augmented reality (AR), ESG initiatives, and omnichannel marketing for cosmetics, the cosmetics industry trends in 2025 reflect a significant shift from traditional marketing toward tech-enabled, customer-centric journeys. According to McKinsey (2023), more than three out of four consumers now gravitate toward brands that deliver tailored, individualized experiences. To stay ahead, retailers must understand these evolving consumer expectations and adapt quickly to the transformative beauty e-commerce trends shaping the industry.