Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget.

As a marketing leader, you need to be able to create a bulletproof marketing budget. Budget building is a huge part of your marketing operations process. Big plans and grand visions cost cold hard cash.

Before you can lead your marketing team to success, you need to get a handle on how you're going to get there. The key is learning how to create a generous, yet strategic marketing budget.

Marketing budgets are important for a number of reasons.

First, they help you maintain a financial record of your team's spend. Secondly, they act as a roadmap for the priority of your marketing efforts. And third, they allow you to forecast long-term strategies and initiatives that require advanced planning.