What do we mean when we talk about "high-quality content"? And why is that concept even important to get right?

Quality is contextual and it depends on who you are, and who you're trying to create content for.

But as marketers, we get blinded. When we fixate on tools, frameworks, or checklists - we forget what marketing is supposed to be for.

Who are you marketing to?

What are you trying to achieve with your marketing?

You cannot answer either of those questions without a deep understanding of who you are and who you are speaking to.

We forget, and here's why that's a problem.