An SDR team can make or break any sales organization. How you attract, hire and retain the right talent is as important as implementing the right goals and processes to align the SDR team with Sales, Marketing and Customer Success. Hear from Ernesto Castillo, Senior Director of Account Development with LeanData, about how he is leading best-in-class SDR teams and his success with SDRs at Adobe and Marketo.

Key Themes -

Hiring

Alignment

Operations

Execution

Key Takeaways -

You can check out the Masterclass slides here.

The 4 pillars for SDR Org success: hiring, alignment, operations, and execution

Always innovate/look for better ways to do things and streamline process

Spend time getting your data and tech strategy right

Test, test, and retest, then test again

Be the mentor young sales professional need

Remember to have fun and celebrate your success