Associated with
Kristen McCabe
24 min read
Omnichannel Marketing: What it is, Why it Matters, and How to Execute it
Omnichannel marketing is a strategy that puts the customer experience first. Across the customer journey, all touch points, from awareness through to purchase, are seamless. An omnichannel approach takes multichannel marketing to the next level, integrating channels to work together, not in silos.
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