The growing importance of editing in content marketing  -
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Posted Apr 19, 2023 10 min read
The growing importance of editing in content marketing  -

I list out the 3 types of edits I use on all my pieces and teach my teams to use. I'll also link out to some editing resources that I think can help if you're looking to get better in this area. Trust me, editing is hard work. It's an art. It's a social skill. It's a very precise science, too. I'm only half decent at it––but have learned that the more I read, the better I am at identifying what works, what doesn't, and how to rearrange without losing the author's voice. 

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