#PerformanceMax - the one campaign to rule them all - has seen widespread adoption among advertisers from various verticals.  But how should advertisers in #ecommerce and retail specifically approach this revolutionary campaign type?  That's why for this episode, we brought in two specialists, Mike Ryan and Menachem Ani, who have years of experience under their belt in running successful campaigns for ecommerce and retail. They're going to talk about how to approach Performance Max campaigns, how to structure them and share great tips.  Tune into this episode to learn: - How to structure your campaign? - What strategies to implement and when? - How to make use of the channels besides shopping? and more.  Our expert guests: - Mike Ryan, Smarter Ecommerce - Menachem Ani, JXT Group  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing