In this episode of Revenue Today, host Jared Robin interviews Jillian Bejtlich, Head of Community at Calendly, debunks the myth that community can only live at the top of the funnel. She emphasizes the importance of community in the adoption and advocacy phases of the customer lifecycle, where cost savings and organic growth can occur. Jillian explains that the community should be aligned with both the organizational and customer needs to be successful. She also highlights the importance of listening and understanding the customer perspective when starting a community. Jillian shares her approach to resetting expectations and aligning community goals with the overall business strategy.