Companies are made by timing the trends. And there's a pattern to this timing. Buyers are no longer asking, "How do I?" because the Infocalypse is overwhelming. They are asking, "Who can help me?".
This shift requires new Go-To-Market strategies.
It requires connecting with those buyers trust for Intel, Intros, and Influence at every stage of the journey, versus just trying to reach buyers directly with the best info.