How to Be Specific: From-The-Trenches Lessons in High-Converting Copy
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How to Be Specific: From-The-Trenches Lessons in High-Converting Copy

Abstracted benefits, summarized value, and promise-free landing pages keep marketers safe-and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.

Presented by Joanna Wiebe at MozCon 2016

Featured by Women In Sales
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