Does the fact that Halloween originated in Ireland and Scotland mean European brands should focus on it more? Customers love spending on Halloween. According to Statistica, customers in the UK spent around £474m on Halloween in 2019. This makes Halloween an opportunity you as a marketer cannot miss! Be it increasing brands awareness, sales, retention, app installs. Whatever your marketing goal, a good Halloween campaign can definitely be a good push forward in achieving those.

Let's take a look at Halloween campaigns that hit the nail right on the head, so you can implement some of these to retain and engage your customers.