When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

Local Listing Management / Moz / Videos

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Rand Fishkin

12 min read

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

Moz

The rate at which Google is lumping keywords into "(not provided)" has skyrocketed in the last month, leading to a huge drop in referral data and speculation that 100% of keywords will soon be masked. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic...

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