With nine programs in both the health and medicine and beauty and wellness spaces, Genesis Career College has six campuses across the Southeast, in addition to Loraines Academy in St. Petersburg, Florida and Woodruff Medical in Tucker, Georgia. While the campuses offer different programs, they each have one thing in common: a desire to reach more students, thus offering them better-paying, fulfilling career paths. In order to fuel this growth, however, the multi-location career college knew it had to lean into impactful lead generation campaigns.