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Marketing in Transition: The Current State of the AI Revolution
AI is ushering in a new breed of marketer - one who is data savvy, strategic, and creative. But in Movable Ink's survey of 150 B2C marketers to uncover how AI is shifting workflows, it became clear that we are still in the experimental phase of the AI-powered era. While a reduced administrative burden is creating new capacity for strategic thinking and creative storytelling, many companies aren't yet fully capitalizing on AI's potential-and risk getting left behind.
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