Is content the key to building relationships at scale in B2B marketing?

Ashley Strosnider, Head of Editorial at Compose.ly, explores the evolving role of editors in content marketing. She explains the fine line between editing and rewriting, the importance of trust in content workflows, and how AI is reshaping the editorial process. We're also joined by James Furbush, VP of Marketing at AccessOne, to share how his team uses content-led growth to navigate long sales cycles and engage buyers effectively. He talks about why featuring buyers in content builds credibility, how podcasts and social media expand brand reach, and why positioning your brand among the top three choices is critical for sales success.

In this episode, you'll learn:
Content-Led Sales Strategy: How content nurtures prospects in long B2B sales cycles
Podcasting for Brand Awareness: How James built a guest pipeline and used partnerships to grow reach
Sales and Marketing Alignment: Why brand familiarity makes sales outreach more effective