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I lead the editorial department at Compose.ly, a leading content creation platform that connects businesses with professional writers and editors. With more 12 years of experience in the publishing and digital media industry, I have developed and executed editorial strategies that deliver high-quality, SEO-friendly, and reader-focused content across various formats and channels.
As the leader of a global team of in-house and freelance editors and writers, I oversee the production, quality, and impact of content deliverables for a diverse range of clients and industries. I leverage my expertise in SEO analysis, inbound marketing, and editorial best practices to ensure content aligns with client goals, brand voice, and audience needs. I also manage editorial capacity, workflows, and processes, and measure and report on editorial performance and outcomes. My mission is to bridge the gap between brands and their audiences by telling stories and empowering readers.