Knowing your customer is more important than ever. With the right solutions, retailers can readily identify those to target at an initial asking price and those shoppers who will be motivated only with the ubiquitous BOGO or clearance sale. Remember, it's always harder and more expensive to acquire new retail customers than to know your existing customers. Perhaps a prospective customer just needs to get acquainted with your brand. But what if you could predict and find like-minded customers to make that acquisition a little smoother?