Why The Trade Desk is pushing the ad industry so hard to not let the walled gardens decide its fate
Associated with
Michelle Hulst Michelle Hulst
Posted Oct 18, 2021
Why The Trade Desk is pushing the ad industry so hard to not let the walled gardens decide its fate

The Trade Desk's COO discusses the anxiety marketers felt upon learning of the upcoming deprecation of 3rd-party cookies, and their opportunities.