Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+.

If your team hasn't yet established baseline style rules, you won't want to miss this actionable session.

In this talk, Maddy will share guidelines for situations that include:
- How to choose words that don't unintentionally alienate readers
- How to thoughtfully incorporate formatting for readability and indexability
- Writing titles and subheadings for humans and robots
- How to effectively use visuals to improve the reader experience