I know a lot of people who follow me would like more followers. On Instagram, on TikTok, wherever; we know it's important to understand social media. Why? Because there is no "social media" anymore, there's just "media" and social is a part of that.

If "media" is the content and the culture we all consume, then "social" is community; it's connections and insight. With this in mind, it is so necessary for brands and marketers to understand Instagram. It's one of the largest social media platforms to date. It's a source of great learnings and offers an immense opportunity to build community and legacy, both for an individual's personal brand and a large company. Keep reading to learn how to navigate this social media platform–and how to get more followers.