Community
Associated with
Richard King
Posted Apr 3, 2019
•
3 min read
Product Marketing Is Essential
A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Product Marketing Alliance
Featured by Thinkific Plus
