Key Takeaways:
Follow this important mantra: Competitor aware; Customer obsessed

For Competitive Intelligence to be impactful it is best to crawl and then walk and then run; This is a labor of love and it takes time and patience

It is important to nail the core items you need to capture early on. Getting data insights right from the early stages will help with learning and understanding blind spots

Always remember the value exchange when asking for something; giving more in return shows value