Money and time.
Time and money.
Two things we can't ever have enough of. Agency owners specifically are experiencing a major shortage of both. The digital world is getting more and more competitive every day, and with every new "solution" comes another expense, and more maintenance (time) is required just to keep up.
According to the Digital Marketing Institute survey, 30% of marketers cited "keeping up with industry trends" as their biggest challenge while 38% of marketers cited "standing out in a crowded market" as their biggest challenge.
Technology is the horse that pulls the cart, and it is extremely hard for agencies to keep up with every new software that is introduced or stay up to date with the myriad of features these companies produce every day.
Managing an ever-increasing tech stack is also very time-consuming and can end up contributing to a larger overhead than is necessary.
This is why HighLevel has become a game-changer for many agencies.
We are not just a software company. We are on a mission to help entrepreneurs build sustainable businesses that scale, impact their communities, and achieve their financial dreams. Every product we release and update we make is aimed at seeing that happen.