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Posted Jun 12, 2023
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3 min read
TextNow Significantly Improves Mobile App Inventory Monetization with LiveRamp and InMobi
By leveraging LiveRamp's Authenticated Traffic Solution (ATS) via InMobi's UnifID, TextNow drove a significant increase in in-app monetization without a reliance on device-based identifiers, such as Apple's IDFA.
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