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EMARKETER Analyst Report: Ad Measurement Trends
EMARKETER Analyst Report: Ad Measurement Trends
Jan 22, 2025
eBook
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Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
Jun 10, 2024
Article
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Identity: A Marketer's Key to Customer Personalization
Identity: A Marketer's Key to Customer Personalization
Nov 14, 2024
Video
LiveRamp LiveRamp
Data Collaboration: A critical next step in the Travel & Hospitality digital frontier
Data Collaboration: A critical next step in the Travel & Hospitality digital frontier
Nov 22, 2024
Article
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Measurement: How to Prove Marketing ROI
Measurement: How to Prove Marketing ROI
Sep 22, 2024
Video
LiveRamp LiveRamp
Giant Eagle Unifies and Measures Ad Performance Across Paid and Owned Channels
Giant Eagle Unifies and Measures Ad Performance Across Paid and Owned Channels
Feb 19, 2025
Case Study
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Indeed Connects More Job Seekers to Their Next Best Role with LiveRamp
Indeed Connects More Job Seekers to Their Next Best Role with LiveRamp
Jul 17, 2024
Case Study
LiveRamp LiveRamp
Interoperability means consolidation, not fragmentation
Interoperability means consolidation, not fragmentation
Dec 22, 2024
Article
LiveRamp LiveRamp
Deliver Next-Generation Customer Experiences with LiveRamp Identity in Databricks Marketplace
Deliver Next-Generation Customer Experiences with LiveRamp Identity in Databricks Marketplace
Mar 21, 2024
Article
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From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation
From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation
Oct 22, 2024
Article

Latest Content

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Think Outside the Box: Collaboration Innovation
Think Outside the Box: Collaboration Innovation
Mar 13, 2025
Event Session
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How Financial Services Brands Balance Privacy and Performance
How Financial Services Brands Balance Privacy and Performance
Mar 13, 2025
Event Session
LiveRamp LiveRamp
Media Networks Aren't Just for Retailers: Fuel a Flywheel of Growth with Your Consumer Data
Media Networks Aren't Just for Retailers: Fuel a Flywheel of Growth with Your Consumer Data
Mar 13, 2025
Event Session
LiveRamp LiveRamp
How United Airlines, MGM Resorts, and Uber Create Unforgettable Guest Journeys
How United Airlines, MGM Resorts, and Uber Create Unforgettable Guest Journeys
Mar 13, 2025
Event Session
LiveRamp LiveRamp
The Secret's in the (Data) Sauce: How Subway Serves Media Measurement Success
The Secret's in the (Data) Sauce: How Subway Serves Media Measurement Success
Mar 13, 2025
Event Session
LiveRamp LiveRamp
Beyond Measurement: Unlocking Cross-Media Intelligence that Powers Smarter Strategy
Beyond Measurement: Unlocking Cross-Media Intelligence that Powers Smarter Strategy
Mar 13, 2025
Event Session
LiveRamp LiveRamp
How Harley-Davidson's Identity Foundation Improves Experiences and Revenue
How Harley-Davidson's Identity Foundation Improves Experiences and Revenue
Mar 13, 2025
Event Session
LiveRamp LiveRamp
Commerce Media Unleashed: Innovation & Collaboration Driving Brand & Consumer Value
Commerce Media Unleashed: Innovation & Collaboration Driving Brand & Consumer Value
Mar 13, 2025
Video
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New Frameworks Making Media Fragmentation a Thing of the Past
New Frameworks Making Media Fragmentation a Thing of the Past
Mar 13, 2025
Event Session
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Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For
Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For
Feb 24, 2025
Article

Articles

107
Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For
Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For
February 2025 Platform Release Notes
February 2025 Platform Release Notes
Future-Proof Insights: 5 Ways Media Measurement is Changing
Future-Proof Insights: 5 Ways Media Measurement is Changing
LiveRamp Clean Room Architecture Deep Dive: Interoperable, Flexible, and Actionable
LiveRamp Clean Room Architecture Deep Dive: Interoperable, Flexible, and Actionable
Why a Trustworthy Identity Strategy Is Essential for Marketers
Why a Trustworthy Identity Strategy Is Essential for Marketers
Powering better Conversions API (CAPI) results with RampID
Powering better Conversions API (CAPI) results with RampID
How LiveRamp's Collaborations with Amazon Publisher Cloud Help Enhance Campaign Scale and Attribution
How LiveRamp's Collaborations with Amazon Publisher Cloud Help Enhance Campaign Scale and Attribution
Quick Start Insights for Media Intelligence Demo
Quick Start Insights for Media Intelligence Demo
How Data Collaboration Drives Value for Travel and Hospitality Marketers
How Data Collaboration Drives Value for Travel and Hospitality Marketers
Transforming Automotive Marketing with Identity Solutions
Transforming Automotive Marketing with Identity Solutions
LiveRamp integrates with Google Ad Manager to power curation, driving value for marketers, publishers, and data sellers
LiveRamp integrates with Google Ad Manager to power curation, driving value for marketers, publishers, and data sellers
8 Trends Marketers Need to Watch for in 2025
8 Trends Marketers Need to Watch for in 2025
The 4 Stages of a Marketing Measurement Maturity Model
The 4 Stages of a Marketing Measurement Maturity Model
How CMOs Can Create More Brand Value with a Media Network
How CMOs Can Create More Brand Value with a Media Network
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
QSR Marketing: 3 Data-driven Strategies to Elevate Your Restaurant Chain
QSR Marketing: 3 Data-driven Strategies to Elevate Your Restaurant Chain
How to Build a Data-Driven Restaurant Loyalty Program
How to Build a Data-Driven Restaurant Loyalty Program
Interoperability means consolidation, not fragmentation
Interoperability means consolidation, not fragmentation
Jackpot! How Casinos Win Bigger with Casino Media Networks
Jackpot! How Casinos Win Bigger with Casino Media Networks
Data Collaboration: A critical next step in the Travel & Hospitality digital frontier
Data Collaboration: A critical next step in the Travel & Hospitality digital frontier
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Case Studies

30
Giant Eagle Unifies and Measures Ad Performance Across Paid and Owned Channels
Giant Eagle Unifies and Measures Ad Performance Across Paid and Owned Channels
AbbVie - Customer Story
AbbVie - Customer Story
Sky Zone & Acadia - Customer Story
Sky Zone & Acadia - Customer Story
Hershey Raises the Bar on Media Measurement
Hershey Raises the Bar on Media Measurement
U.S. Bank Connects its Customer Data Across the Ecosystem to Boost Engagement and Maximize Marketing
U.S. Bank Connects its Customer Data Across the Ecosystem to Boost Engagement and Maximize Marketing
Target's Retail Media Network Partners with LiveRamp to Drive Collaboration and Innovation
Target's Retail Media Network Partners with LiveRamp to Drive Collaboration and Innovation
Indeed Connects More Job Seekers to Their Next Best Role with LiveRamp
Indeed Connects More Job Seekers to Their Next Best Role with LiveRamp
Chartboost Accelerates Publishers' Revenue with LiveRamp
Chartboost Accelerates Publishers' Revenue with LiveRamp
A Strong Data Foundation is at the Heart of the CVS Media Exchange Retail Media Network
A Strong Data Foundation is at the Heart of the CVS Media Exchange Retail Media Network
How LinkedIn Advertising Solutions Maximizes Marketing Impact for Advertisers
How LinkedIn Advertising Solutions Maximizes Marketing Impact for Advertisers
How Microsoft Advertising Drives Personalization and Measurement with the LiveRamp Clean Room
How Microsoft Advertising Drives Personalization and Measurement with the LiveRamp Clean Room
Albertsons Media Collective delivers stronger brand and customer experiences with data collaboration
Albertsons Media Collective delivers stronger brand and customer experiences with data collaboration
How Circana and LiveRamp Empower Advertisers to Deliver High-Value Campaign Results
How Circana and LiveRamp Empower Advertisers to Deliver High-Value Campaign Results
Pinterest Demonstrates Business Value and Deepens Brand Partnerships with Data Collaboration
Pinterest Demonstrates Business Value and Deepens Brand Partnerships with Data Collaboration
Maximizing Mobile Ad Success: the Nimbus and LiveRamp Authenticated Traffic Solution Strategy
Maximizing Mobile Ad Success: the Nimbus and LiveRamp Authenticated Traffic Solution Strategy
Eli Lilly Harnesses First-Party Data to Transform Its Customer Experience
Eli Lilly Harnesses First-Party Data to Transform Its Customer Experience
ThirdLove Pinpoints Incremental Value With Cross-Screen Measurement
ThirdLove Pinpoints Incremental Value With Cross-Screen Measurement
Trebel Customer Story
Trebel Customer Story
Omni Hotels & Resorts Customer Story - Google PAIR
Omni Hotels & Resorts Customer Story - Google PAIR
Customer Story: Kimberly-Clark and Mindshare Rebuild Consumer Analytics for Global Engagement
Customer Story: Kimberly-Clark and Mindshare Rebuild Consumer Analytics for Global Engagement
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eBooks

2

Event Sessions

8

Podcast Episodes

2

Reports

2

Videos

31
Commerce Media Unleashed: Innovation & Collaboration Driving Brand & Consumer Value
Commerce Media Unleashed: Innovation & Collaboration Driving Brand & Consumer Value
The Power of Connectivity: How Marketers Turn Data into Results
The Power of Connectivity: How Marketers Turn Data into Results
Reach Limitless Possibilities in Travel and Hospitality
Reach Limitless Possibilities in Travel and Hospitality
Maximize Retail's Golden Moments for Lasting Brand Partnerships
Maximize Retail's Golden Moments for Lasting Brand Partnerships
Identity: A Marketer's Key to Customer Personalization
Identity: A Marketer's Key to Customer Personalization
Healthcare: Reach Patients at the Right Time
Healthcare: Reach Patients at the Right Time
Unlocking CTV's Full Potential with Data Collaboration
Unlocking CTV's Full Potential with Data Collaboration
Data Collaboration: Supercharging Your Fan Data Strategy
Data Collaboration: Supercharging Your Fan Data Strategy
Measurement: How to Prove Marketing ROI
Measurement: How to Prove Marketing ROI
Data Collaboration: Clean Rooms are Mission Critical for Marketers Today
Data Collaboration: Clean Rooms are Mission Critical for Marketers Today
Data Collaboration: Supercharging Your Data Strategy - RampUp 2024
Data Collaboration: Supercharging Your Data Strategy - RampUp 2024
Moments That Change Everything - RampUp 2024
Moments That Change Everything - RampUp 2024
Demo: How to Partner with LiveRamp and Snowflake for A Great Customer View
Demo: How to Partner with LiveRamp and Snowflake for A Great Customer View
Pinterest: The Value of Data Collaboration
Pinterest: The Value of Data Collaboration
How Boots is Powering Customer Personalization and Fueling Business Value
How Boots is Powering Customer Personalization and Fueling Business Value
Sam's Club - Media Network - Customer Story
Sam's Club - Media Network - Customer Story
Small Team, Big Impact: Supercharging Innovation with Data Collaboration
Small Team, Big Impact: Supercharging Innovation with Data Collaboration
How Are the World's Most Innovative Brands Using Data Collaboration?
How Are the World's Most Innovative Brands Using Data Collaboration?
How Data Collaboration Can Take Your Clean Room to the Next Level
How Data Collaboration Can Take Your Clean Room to the Next Level
Drive Marketing Value & ROI with Audience-First Data
Drive Marketing Value & ROI with Audience-First Data
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Webinars

9