Interoperability means consolidation, not fragmentation
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Travis Clinger Travis Clinger
5 min read
Interoperability means consolidation, not fragmentation

Whether or not marketers elect to continue making the third-party cookie a pillar of their marketing, cutting-edge cookieless solutions offer better results than ever before. Authenticated connectivity performs better than cookies alone and more and more channels are becoming cookieless – whether Safari and Firefox, or CTV and soon the IOT. As marketers build out [...]

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