LiveRamp

What Is Connected TV? CTV Advertising Explained

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What Is Connected TV? CTV Advertising Explained

Data Collaboration: A critical next step in the Travel & Hospitality digital frontier

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Data Collaboration: A critical next step in the Travel & Hospitality digital frontier

Travel Media Networks: The Next Ad Opportunity That's Ready for Take-Off

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Travel Media Networks: The Next Ad Opportunity That's Ready for Take-Off

9 Trends Shaping the Future of TV Advertising in 2025

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9 Trends Shaping the Future of TV Advertising in 2025

Embedded Identity Solutions: How LiveRamp is Transforming Data Collaboration in the Cloud

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Embedded Identity Solutions: How LiveRamp is Transforming Data Collaboration in the Cloud

Building a Corporate-Wide Authentication Strategy: Interactivity is True Engagement

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Building a Corporate-Wide Authentication Strategy: Interactivity is True Engagement

Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?

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Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?

Building a Corporate-Wide Authentication Strategy: Community is more than Just Comments

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Building a Corporate-Wide Authentication Strategy: Community is more than Just Comments

Building a Corporate-Wide Authentication Strategy: It All Starts with Newsletters

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Building a Corporate-Wide Authentication Strategy: It All Starts with Newsletters

Now Streaming: Further Audience Reach and Engagement on CTV

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Now Streaming: Further Audience Reach and Engagement on CTV

From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation

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From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation

October 2024 Platform Release Notes

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October 2024 Platform Release Notes

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Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence

Embracing Innovation: Offline Data Marketplace's Journey with a SQL-Based Architecture

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Embracing Innovation: Offline Data Marketplace's Journey with a SQL-Based Architecture

LiveRamp and TikTok power better campaigns for marketers using Events API

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LiveRamp and TikTok power better campaigns for marketers using Events API

Here's the Deal: Data Collaboration

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Here's the Deal: Data Collaboration

How to Unlock the Full Power of Your First-Party Data

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How to Unlock the Full Power of Your First-Party Data

Marketing Measurement Strategy: Optimize Your Media Performance

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Marketing Measurement Strategy: Optimize Your Media Performance

Chrome's announcement changes nothing: every experience should be addressable and measurable

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Chrome's announcement changes nothing: every experience should be addressable and measurable

Why CMOs Should Prioritize Data as a Lever for Business Growth

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Why CMOs Should Prioritize Data as a Lever for Business Growth

Marketing, Advertising, and Cloud Converge: Behind the LiveRamp, Braze, and Snowflake Collaboration

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Marketing, Advertising, and Cloud Converge: Behind the LiveRamp, Braze, and Snowflake Collaboration

The blueprint to increased monetization in a pressure-filled, cookieless market

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The blueprint to increased monetization in a pressure-filled, cookieless market

How LiveRamp Can Help Amidst Oracle's Advertising Exit

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How LiveRamp Can Help Amidst Oracle's Advertising Exit

What is Customer Intelligence (CI)? Examples & Insights

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What is Customer Intelligence (CI)? Examples & Insights

Improve Cross-Channel Media Campaign Performance: 6 Challenges And Solutions

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Improve Cross-Channel Media Campaign Performance: 6 Challenges And Solutions

Walled Gardens in Advertising Explained

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Walled Gardens in Advertising Explained

Data-Driven Media Buying: How Data Collaboration Helps

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Data-Driven Media Buying: How Data Collaboration Helps

5 Trends for Maximizing Your Advertising Impact We Heard at Cannes 2024

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5 Trends for Maximizing Your Advertising Impact We Heard at Cannes 2024

8 Steps to Create a First-Party Data Strategy

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8 Steps to Create a First-Party Data Strategy

5 Ways Hershey's Improves Ad Effectiveness With Clean Rooms

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5 Ways Hershey's Improves Ad Effectiveness With Clean Rooms

LiveRamp and Magnite Power Omnichannel Addressability on RampID

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LiveRamp and Magnite Power Omnichannel Addressability on RampID

Identity Resolution: What Is It and Why Is It Important?

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Identity Resolution: What Is It and Why Is It Important?

Granular Data: Everything You Need to Know

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Granular Data: Everything You Need to Know

Making Terabytes of Data Queryable Within Seconds to Drive Fast Decision-Making

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Making Terabytes of Data Queryable Within Seconds to Drive Fast Decision-Making

Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities

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Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities

Helping LiveRamp customers find new audiences after Oracle's advertising exit

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Helping LiveRamp customers find new audiences after Oracle's advertising exit

3 Ways Marketers Can Overcome Data Gaps and Prove ROAS

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3 Ways Marketers Can Overcome Data Gaps and Prove ROAS

Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More

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Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More

Only Another 120 Days to Prepare for Chrome's Deadline: Why Marketers Should Embrace Cookieless Solutions Today

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Only Another 120 Days to Prepare for Chrome's Deadline: Why Marketers Should Embrace Cookieless Solutions Today

Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative

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Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative

How Albertsons Media Collective is Powering a More Collaborative Ecosystem With LiveRamp

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How Albertsons Media Collective is Powering a More Collaborative Ecosystem With LiveRamp

What is Data Onboarding? An Overview

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What is Data Onboarding? An Overview

How to maximize TV inventory value for stronger reach, lift, and monetization

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How to maximize TV inventory value for stronger reach, lift, and monetization

Data Clean Rooms for Financial Services Brands

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Data Clean Rooms for Financial Services Brands

NBCUniversal, LiveRamp, and Google's Display & Video 360 Partner to Enable PAIR Across CTV – Powering Better Performance for Marketers on the Big Screen

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NBCUniversal, LiveRamp, and Google's Display & Video 360 Partner to Enable PAIR Across CTV – Powering Better Performance for Marketers on the Big Screen

Deliver Next-Generation Customer Experiences with LiveRamp Identity in Databricks Marketplace

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Deliver Next-Generation Customer Experiences with LiveRamp Identity in Databricks Marketplace

LiveRamp's Clean Room Technology Boosts CTV Measurement Through Microsoft Integration

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LiveRamp's Clean Room Technology Boosts CTV Measurement Through Microsoft Integration

LiveRamp and Pinterest Expand Partnership with New Optimization and Measurement Capabilities

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LiveRamp and Pinterest Expand Partnership with New Optimization and Measurement Capabilities

5 Things Marketers Need to Know About Addressable Marketing

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5 Things Marketers Need to Know About Addressable Marketing

Google's 1% Third-Party Cookie Deprecation is an Opportunity for Everyone

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Google's 1% Third-Party Cookie Deprecation is an Opportunity for Everyone

What Is Data Activation and How Does It Work?

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What Is Data Activation and How Does It Work?

Advertising's Galileo Moment: Overcoming Resistance to Embrace a Cookieless Future

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Advertising's Galileo Moment: Overcoming Resistance to Embrace a Cookieless Future

Consumer Data Strategy: Creating Connections that Build Your Reach and View

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Consumer Data Strategy: Creating Connections that Build Your Reach and View

New data reinforces LiveRamp's Authenticated Traffic Solution opportunity for publishers with RampID impressions having an average 45% CPM

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New data reinforces LiveRamp's Authenticated Traffic Solution opportunity for publishers with RampID impressions having an average 45% CPM

Best Practices for Cloud Cost Optimization

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Best Practices for Cloud Cost Optimization

7 Trends That Will Define Advertising in 2024

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7 Trends That Will Define Advertising in 2024

Deploying Opentelemetry (OTEL) Agent to Your GCE Instances

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Deploying Opentelemetry (OTEL) Agent to Your GCE Instances

Keys For TV to Kick 2024 Off the Right Way

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Keys For TV to Kick 2024 Off the Right Way

The ABCs of ABM: Measurement

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The ABCs of ABM: Measurement

The Top Four Challenges Plaguing B2B Marketers in the Digital Age

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The Top Four Challenges Plaguing B2B Marketers in the Digital Age

Hewlett Packard Enterprise Sharpens Approach for ABM Success

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Hewlett Packard Enterprise Sharpens Approach for ABM Success

Maximizing your B2B Marketing Impact during an Economic Downturn

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Maximizing your B2B Marketing Impact during an Economic Downturn

LiveRamp Extends Data Connectivity Platform to B2B Marketers

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LiveRamp Extends Data Connectivity Platform to B2B Marketers

The ABCs of ABM: Audience Governance

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The ABCs of ABM: Audience Governance

How To Use Our IdeaBook: 40 Ways You Can Do More with Data

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How To Use Our IdeaBook: 40 Ways You Can Do More with Data

Planning for the New Year? Here's Where to Loosen the Grip on Your Wallet

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Planning for the New Year? Here's Where to Loosen the Grip on Your Wallet

Mid-Size B2B Tech Firm Improves CPM by 36% and Optimizes Media Spend

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Mid-Size B2B Tech Firm Improves CPM by 36% and Optimizes Media Spend

Why Do You Need Advanced ABM Measurement?

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Why Do You Need Advanced ABM Measurement?

ABM Experts Tell Us: Best Practices for Implementing Account-Based Marketing

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ABM Experts Tell Us: Best Practices for Implementing Account-Based Marketing

Why B2B Measurement Shouldn't Be an Afterthought

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Why B2B Measurement Shouldn't Be an Afterthought

Conquering the Basics of Account-Based Marketing

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Conquering the Basics of Account-Based Marketing

Measuring the Big and Small Wins in your ABM Program

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Measuring the Big and Small Wins in your ABM Program

The ABCs of ABM (Account-Based Marketing): Building an Account List

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The ABCs of ABM (Account-Based Marketing): Building an Account List

The ABCs of ABM: Activation

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The ABCs of ABM: Activation

Maximizing the ROI of Your ABM with B2B Measurement

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Maximizing the ROI of Your ABM with B2B Measurement

Proving (and Improving) Your ABM's Value with B2B Measurement

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Proving (and Improving) Your ABM's Value with B2B Measurement

The Growth Stages of Your Account-Based Marketing

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The Growth Stages of Your Account-Based Marketing

The ABCs of ABM: Three Things to Look For in an ABM Platform

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The ABCs of ABM: Three Things to Look For in an ABM Platform

Using Intent Data to Determine Your B2B Buyers

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Using Intent Data to Determine Your B2B Buyers

A Look Back: LiveRamp B2B Highlights from RampUp 2019

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A Look Back: LiveRamp B2B Highlights from RampUp 2019

A View of the Future of B2B Marketing

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A View of the Future of B2B Marketing