Posted Oct 9, 2023
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17 min read
Complete Guide: What Is Walled Garden Media?
Currently, a handful of giant publishers account for 81% of all U.S. digital ad revenue. These publishers operate within what are usually referred to as "walled garden ecosystems." But what are walled gardens? And what does it take to get walled garden advertising right?
Read on for an in-depth look at walled gardens, along with the advantages and disadvantages they offer advertisers.
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