There's not much fun about data governance. In fact, it's right up there on the amusement scale with compliance management and forensic accounting. Or visiting the proctologist.
That's too bad, because if you're looking for granularity, measurability, and measuring true ROI in digital advertising campaigns, you need a level of data governance.

The bad rap that data governance gets is real. Unfortunately, it's mostly because data governance strategy and data governance process is mostly about data governance policies. And it's not about data governance tools. That's too bad, because with the right tools, the whole conversation changes.In fact, when you bring in the right data governance solutions, compliance is not as much a process of forcing people to do things in a certain way anymore (although yes, people still need to follow some standards).
Instead, it becomes more about supplying the right tools that (mostly) do the work for them.
Incidentally, that also makes it much easier to introduce as a corporate policy.