Between new channels and popular content formats, social media marketers need to know what's trending. When you stay on top of social media statistics, you get the data you need to create a winning strategy. Which channels should you prioritize in your 2025 social media strategy? Which content formats should your team test? And should you consider phasing out certain channels or formats? In this article, we'll highlight essential social media statistics in 2025, so you have the insights you need to develop a smarter organic and paid social media marketing strategy for the coming year. For current social media