Associated with
Saima Rashid
Kristin Keefer
Kim Peterson
Bryan Karr
Posted Dec 20, 2022
•
8 min read
How to Fix 5 Common Breakdowns in Account-Based Motions
Account-based marketing is a powerful go-to-market strategy yet many companies struggle with breakdowns in lead prioritization, complex sales teams, legacy processes and accountability. These common breakdowns in account-based motions are easily fixed through tech tools and an integrated tech stack.
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