What keeps you up at night?
Is it that 60% of companies said their CAC has increased? Or that 60% of companies also said it's harder to get buyers' attention? Or maybe it's that only 43% of sales reps hit quota in Q4 of 2023?

Or, if you're like us, it's all of the above.

Like every revenue team out there, at UserGems we're always searching for the best ways to build pipeline that turns into revenue and sharing what we learn along the way. Our philosophy has always been to focus efforts on the highest-impact pipeline strategies.
Today we're pulling back the curtain on another signal – New Hires & Promotions – that we used to drive 8% of our pipeline and converted to 14% of annual revenue last year.