It's a hectic Tuesday morning and your boss asks for a timeline to publication.
You take a deep breath. You're scrambling to get this week's piece out the door (in addition to your 243 other responsibilities), but you've uncovered more loose ends to tie:
Has legal reviewed this? Do they even need to?
What distribution channels make the most sense once it's live?
Is that feature image ready yet?
As a content marketer, things can start feeling chaotic-fast. Next thing you know, you're gripping your computer mouse like a stress ball, wondering what else might pop up.
You need a system, stat. A way to organize the messy to do list in your brain and see your work through to (glorious) completion.
As Head of Client Strategy + Success at Beam, project management is my jam. In this article, I walk you through why you need systems to produce great content, give you our exact workflow, and offer tips to implement your own new processes.
Our workflow won't fit yours perfectly (we're an agency, after all), but you can take this as a map for what's possible.