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Talk to those who talk to your customers: Building a customer-informed content strategy from scratch
Nov 07, 2025
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You don't need more content, you need content that does more
Apr 18, 2025
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Talk to those who talk to your customers: Building a customer-informed content strategy from scratch
Nov 07, 2025
Article
Excellent Content Requires Excellent Project Management (Steal Our Workflow)
Apr 18, 2025
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You don't need more content, you need content that does more
Apr 18, 2025
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Hey! Welcome! I'm Sabina, a San Diego-based Client Strategy + Success manager with a background in public relations, advertising, and content marketing.

After earning a degree in public relations and advertising from Chapman University, I jumped into B2B content marketing with the incredible team at Beacons Point. Since then, I've had the pleasure of mixing/leveling my skill set and working with some pretty rad people in my roles at BP and, now, Beam Content. I love finding ways to bring the creative strategy and storytelling that fuels B2C advertising to the B2B world because content doesn't have to be boring.

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