Guest post by Leonardo Federico, Founder at Plainflow
[https://www.plainflow.com/]

Data – especially if it can tell us anything about the habits and preferences of
our customers and targets – offers a world of opportunity. But only if we can
harness it.

The explosion of data has lead some of the best marketing teams to flip their
funnels upside down and directly target the people and companies most likely to
buy their products.

This is known as Account Based Marketing (ABM), and can only work