Product demos provide valuable insight to prospects when it comes to SaaS sales. They can help you close more deals and stand out from the competition. Live demos give prospective customers the opportunity to see what your product does for them, how easy it is to use in different scenarios, and the various functions of each feature individually. Obviously, when you customize the demo to the prospect's pain points, the value is much clearer. Overall, live demos help you eliminate any guessing or misunderstanding about the prospect's needs before signing on the dotted line.