Breaking into new verticals: Using trade media to reach new sales targets
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Abby Lewis Abby Lewis
Posted Nov 17, 2020 3 min read
Breaking into new verticals: Using trade media to reach new sales targets

One of the most underutilized B2B relationships is with your industry's leading trade publication. According to a 2018 Mequoda Magazine Consumer Study, 42.4% of U.S. adults read at least one digital magazine per month - a 15% increase in three years. This goes to show trade pubs are much more than the monthly magazine they produce.

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