In our second Hot Take LinkedIn Live Summer Series, we sit down with Darren Fanton, Founder and CEO of ScreenSpace, and Krysten Conner, 3x SaaS unicorn rep (ex-Salesforce, Tableau, Outreach), to discuss the need for proactive buyer engagement strategies based on our 2024 B2B Buying Disconnect: The Year of the Brand Crisis-and how to do it.