So true! 7 ways comedy can impact sales enablement and prospecting
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Jon Selig Jon Selig
Rebecca Geraghty Rebecca Geraghty
Posted Jan 23, 2020 9 min read
So true! 7 ways comedy can impact sales enablement and prospecting

I was browsing through forums on the Sales Enablement Society's website recently when one thread stuck out to me. It mentioned "roasting a prospect's pain points" as a sales tactic - making them laugh at a common frustration, and opening the door to a conversation.

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